Yvonna Lefort November 29, 2019 Coloring Pages
It may be hard to believe Dr. Rodski since he owns his own line of adult coloring books, however, he didn’t base his findings off of assumptions. Instead, he used advanced technology to see what actually happens to our bodies when we color.
People decide whether or not they like a product in 90 seconds or less. 90% of that decision is based solely on color. So, a very important part of your branding must focus on color.
So why should you care about color theory as an entrepreneur? Why can’t you just slap some red on your packaging and be done with it? It worked for Coke, right? Color theory will help you build your brand. And that will help you get more sales. Let’s see how it all works.
Humans see colors in light waves. Mixing light—or the additive color mixing model—allows you to create colors by mixing red, green and blue light sources of various intensities. The more light you add, the brighter the color mix becomes. If you mix all three colors of light, you get pure, white light.
color theory is both the science and art of using color. It explains how humans perceive color; and the visual effects of how colors mix, match or contrast with each other. Color theory also involves the messages colors communicate; and the methods used to replicate color. In color theory, colors are organized on a color wheel and grouped into 3 categories: primary colors, secondary colors and tertiary colors. More on that later.
Which brings me to my next point. Most children color with crayons, and crayons are waxy and make uneven lines, as opposed to color pencils, if you get what I mean. Coloring with a color pencil? You get practically the same thing that you get with a lead pencil. Coloring with crayons? You get stuff like: “oh crap, I totally miscalculated that stroke. I meant to color outside the eye but because my crayon is so huge, I colored inside it”. Minor mistakes, really, but it gets worse if you use crappy crayons. Cough cough Roseart and crayons that the dentist gives you.
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